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Predictive Analytics in Customer Experience

Customer retention for many organizations is reactive activity, one in which the business tries to correct past mistakes in order to retain future customers. Predictive analytics change this by helping firms anticipate customer churn and take necessary steps to cultivate customer loyalty while also capturing greater wallet share.  This Aberdeen Report will analyze:

  • How Predictive analytics users retain 27% more of their customers
  • Why Companies without predictive analytics are more than twice as likely to be challenge with an increasing cost of customer acquisition
  • How Effective use of predictive analytics requires firms to seamlessly integrate customer data captured across all channels
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Contact Babel: UK Contact Centre Decision Maker's Guide 2017-18
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Guide to Creating a Customer Engagement Analytics RFP
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