Digitalization has created more competition, since e-commerce, mobile marketing and other technology programs often put your customers one click away from your
competitors. However, digitalization has also created tremendous opportunities to improve sales effectiveness. There are more customer data points and engagement
channels available to businesses than ever before. The businesses that can harness that data to give customers what they want are increasing sales and building a
sustainable competitive advantage.
Interaction analytics is a powerful tool that gives companies insight into customer preferences and sales practices, and provides guidance for how to act on that insight
to improve sales.
This guide presents examples from more than a dozen sales and collections organizations that have tailored interaction analytics to achieve these and other benefits